Our global workforce brings together different backgrounds, cultures, identities, experiences and ways of thinking, and we actively value the strength those differences bring to our culture and our business. We believe people do their best work when they feel respected, supported and able to contribute as themselves. Different perspectives challenge our thinking, inspire innovation and help us build stronger relationships across everything we do. That commitment extends beyond our workforce to the customers, suppliers, partners and communities we work alongside, shaping the experiences we create and the impact we make.
At Simba, we are committed to creating opportunities for people to contribute, grow and succeed. We invest in inclusive leadership, meaningful career development and a culture where people feel valued, connected and empowered to do their best work. Together, we're building a business where our differences make us stronger, everyone has the opportunity to shine, and we are truly Better, Together.
Our story begins with a single thread, the Simba thread. This thread is more than a metaphor; it is the lifeline that weaves through every part of our business, connecting people, ideas, and purpose. Each of our core values We Support, We Deliver, We Innovate, We Step Up, and We Listen forms a strand of this thread. Our values are a call to action and embrace the very essence of who we are, and how we do business. Ultimately, they identify what makes us unique. Our DNA.
These values are a commitment to each other, to our customers, our supply partners and the communities in which we operate.
We Support is the heartbeat of our proud family business. It shapes how we show up-for our customers and their teams, our suppliers, our colleagues, our competitors, and our shareholders.
We lift each other up with empathy and respect, valuing every voice and building trust through our actions. We take pride in who we are and how we care for one another.
The Key is certainty,unwavering, uninterrupted, and unquestioned. We understand that our customers, their customers, and our partners rely on us to follow through, every time.
We honour that trust with absolute commitment, exceeding expectations through precision, reliability, and a relentless focus on service. Our word is our bond, and delivery is not just what we do,it's who we are.
We Innovate because curiosity is in our DNA. We've never been afraid to reach for the stars, embrace change, and explore new horizons. We encourage open collaboration-because innovation thrives when every-one has a voice. We push boundaries with purpose, seek opportunity in every challenge, and stay obsessively curious about what's next.
For us, innovation isn't just about progress, it's about creating a better future for our customers, our people, and our planet.
This is our commitment to exceptional outcomes. We actively challenge our thinking and transform our actions to deliver speed, certainty, and convenience. This mindset drives every part of our business: from our world-class procurement team and global QA offices, to our dedicated supply chain, and account management teams.
It's why we invest in textile technologists, cutting-edge IT systems, and seamless supplier integration- because our customers deserve nothing less.
We Listen because understanding is the foundation of meaningful relationships. Listening guides how we serve our customers: it shapes our product development, our service delivery, and our long-term partnerships. We listen to understand, not just to respond.
This is why we collaborate without boundaries, consider every opinion with care and listen deeply, we create solutions that matter- and relationships that last.
Meet the passionate individuals who make up the Simba family. Our team is our greatest asset, and we are proud of the diverse talents and experiences they bring to our business every day.
Chief Executive Officer | Director
A Global Sheet Expert
"Ahmed combines deep technical knowledge with visionary leadership, innovating the way we design, produce, and deliver premium textiles."
Director
The Sheet Whisperer
"With decades of experience, Hiten has an unmatched intuition for quality textiles. His leadership sets the gold standard for our entire product line."
Managing Director | Director
The Sheet Strategist
"Kamal's global perspective and industry expertise drive our international success, ensuring every sheet meets world-class standards."
Chief Operations Officer | Director
The Sheet Operations Expert
"Mehul ensures our global supply chain and procurement runs seamlessly, bridging strategy with execution to consistently meet our partners' exact needs."
Head of People and Culture
Head of Contracts and Governance
Head of Operations New Zealand
Head of Innovation & Product Development - Retail
Chief Strategy Officer
Head of Quality Assurance
Chair of the Technical Committee reviewing the AS 3789 Healthcare Standard.
Head of Strategic Sourcing for Asia
Head of Operations Australia
General Manager - China
Chief Technology Officer
Chief Financial Officer
General Manager of Sales - New Zealand
Head of Information Technology
Come visit us at 289 Bayswater Road and experience firsthand how we work, combining smart technology, deep analysis and the expertise of our exceptional team to ensure every product is fit for purpose, guaranteed and fully traceable
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