Our Values

Our values exist to remind us to always stay true to our founder Anil Somaia’s principles: Family first, success starts with an innovation mindset and never make your problem your customers problem.

Simba’s core values are the guiding principles that inform our behavior and interactions with our Customers, Suppliers and with one another.

These deeply held values have provided the foundation of our business for these last 35 years; values formed and continually reinforced by Mr Anil Somaia, Simba’s founder. These are the values that contribute to Simba achieving its pursuit of being a successful values driven global company.